How to Monetize Your Traffic So You Get the Most Out Of It
Many people have made money online using their websites. As a result, quite a number of persons have become interested in making money online this way, yet they have no idea how to do so and oftentimes their question surrounds, “How to Monetize Your Traffic So You Get the Most Out Of It”.
To that end, this article discusses that very topic, and we will tell you How to Monetize Your Traffic So You Get the Most Out Of It.
As a starting point, whether your website is characterized by a vlog (a blog whose content primarily consists of videos), blog, e-commerce site or other format, you need to ensure that a significant amount of traffic is coming your way. The rationale behind this statement is simple, irrespective of the content, products or services that your website offers the competition out there is very stiff.
There are so many people within your industry, offering your services; having an e-commerce site or other websites are simply not enough. So you must also seek to monetize your traffic so you get the most out of it that is, gaining income from the sale of products or services on the website.
Search Engine Optimization
One of the first steps that was discovered when researching “How to Monetize Your Traffic So You Get the Most Out Of It” is search engine optimization or (SEO) for short. This involves searching for keywords that are likely to cause your website to be found in the first page or even be the first result (depending on other factors) for a Google search when someone seeks out the product or service you provide.
After this you create content on your website with those keywords in an organized and coherent way so that the use of the keywords do not seem forced and are grammatically correct. For some grammar fanatic clients out there seeking products and/or services, poor grammar is a deal breaker in relation to whether or not they will use the product/or service even if good grammar has nothing to with the actual delivery of the service.
For instance, if you provide specialized sanitary garbage pins, what does a grammatical error really say about your ability to provide the service? You catch the drift.
Make use of Google Adwords, Google Adsense, and Google Analytics.
Google is such a household word that it stopped being solely a noun that referred to a search engine but also became a verb referring to the method of finding out information that you need but do not have. When someone wants for instance, a wedding dress and they express this desire to someone else, the response is almost always, “Google it”. See, that is the word “Google” being used as a verb right there.
If you are in the business of providing wedding dresses, you can monetize your traffic using Google through one, two or all of the avenues which form the subject matter of this subheading.
Google Adwords allows you to have your website appear on other websites but this requires you to bid successfully for the advertisement spot. You may be wondering how this helps you to monetize your traffic and the answer to that is clear. Strategically placed ads, create greater visibility for your product and/or service.
[caption id="attachment_1538" align="aligncenter" width="300"] SEO and Google AdWords[/caption]
Persons who want the service may come to you, persons who do not want your product/service may have subconsciously or consciously recorded your business in their psyche and are likely to refer your business (even without never having used it) to someone who is in need of the product and/or service you provide.
Additionally the possibility exists that should the ad viewer ever need your product and/or service their brains will recommend you first and perhaps leave them to wonder how they first heard of your business.
The converse also works. Chances are if you offer wedding dresses for sale, persons visiting your website may also be interested in wedding venues, caterers, wedding planners etc. So you can create ad spaces on your website for persons to bid to get to utilize those slots.
This is where Google Adsense comes in. However, just as how no one pays for advertising space that is in the dark, no one will pay to advertise on a website that no one visits, so you must do what you must to generate traffic to your own website.
Google also allows you to monitor this through the use of Google analytics which allows you to see how many times persons have visited on or clicked on your website so that you can consistently improve on its quality.
Search Engines Should find Your Website
Admittedly, Google is not the end and be all of search engines, therefore in this next step discussing how to monetize your traffic so you get the most out of it, it is being encouraged that you use as many search engines as possible.
Submitting your website to a variety of search engines is equivalent to placing your business’ ad and contact information in all the different phone books produced by different companies in your country.
It does not hurt and it is not costly, what you ensure is that no matter how people choose to find information online, they are able to find your product and/or service.
These are not the only methods that one can use to monetize one’s traffic, however time will not facilitate further discussion of these in this forum but they are worth mentioning.
A popular and quickly rising method is being a part of an affiliate network which allows you to earn a commission through your website.
You can also include a donating option on your website that is connected to a non-governmental organization (NGO) or charity. That way when persons search for the charity, they also find you.
I sincerely hope this information provides you with useful tools on discussing how to monetize your traffic so you get the most out of it and that you can actually start using immediately.
Photo by Stuart Miles