The importance of web directories in building PR (Page Rank)

The importance of web directories in building PR (Page Rank) and the Internet Marketing today.

Long before search engines were the in-thing, as far as internet/online marketing is concerned, there were web-servers that contained websites that helped people get what they needed. As the industry developed, it seemed as if the idea of web directories was becoming extinct.


In retrospect, web directories are the backbone of the search engines that we have at our disposal today. To show their significant importance, we will attempt to explore what it involves and hopefully show where the difference lies between the two.

There is never a right way of approaching this topic, simply because of the vastness it entails. An attempt to try and understand everything at once is almost impossible. Yes, there may be some who fully understand the way to go about using the different approaches to internet marketing, but for the uninitiated, this can be a daunting task. Unfortunately, here is where the majority of the people in the online marketing industry lie.


With the cropping up of websites almost every day, and the urge of wanting to sell ideas, or products to as many people as possible, the likelihood of getting high ranks on search engines is something that shouldn’t be left to chance.

One area of expertise that can be of significant help is in the use of web directories. Just as the word suggests, it is simply narrowing down your website, and all its content, to a specific niche or category. As opposed to search engines which use keywords and the choice of which, during a search, give you an array of possible web pages you may be looking for- Web directories, for one, are operated by humans instead of software. In that way, if you are a genuine internet marketer, web searches in your niche would land potential clients/ visitors to your website through the links.


When you talk about link building, this is exactly what you need. Since the link to your website is categorized under a certain niche, the person searching can get to you (and only you in some cases) no matter how small your business may be. The good thing is the choice of the link to your website would be based on the ENTIRE website, and not just a keyword in a page, so make sure yours has genuine content and not spam.


Web directories, SEO, Internet Marketing

Web Directories

How to go about using web directories.

There are a number of web directories out there, some are free and others charge a fee. Some may require you to add a reciprocal link back to the web directory, within your website, in order to be listed. Others are just too complicated, like having a programmer include an attribute in the “Markup” of the website that search engines use not to give weight to your site

– It really depends on your preferred style and, of course, the resources you have.

In actual fact, it really doesn’t matter which directory you choose, as long as by using web directories, you will increase the page rank of your website in search engines, if the directory allows it.

When it comes to making a choice of which directory to use, apart from the points mentioned above, the things to look at are:

-Search and read the web directory’s editorial discretion guidelines. A good way to test this would be to submit bogus content, just to see if it is accepted. A non-genuine web directory site would accept, especially some paid submissions, which is totally wrong.

-Just to add that “human touch” feeling, a good one would even edit your listing’s title; help you choose the best category for your niche, and so on ….


Here is little homework for you.


Before you submit your content to a web directory, you may have to include some, if not all, of the information below in your website.

Business Name; Business Address; Business Description; Contact Information; Phone Number; Website URL; Social Media URLs; Email Address; etc.

Make sure you follow the rules set by search engine companies. The dos and don’ts may include such things as:


-Don’t use keyword stuffing. A 4% keyword density, or lower, is considered the limit in most cases.


-Don’t link to link farms. Basically this means that you should scrutinize the other companies that want to link to yours before you accept their invitation. (That’s why going local really helps)


Next, choose a category in the business directory and submit, and wait for the editors to do their job.


Benefits of inclusion of your business in a web directory.

High Traffic.

This is the first and most important aspect, because you want to make sales, right? So choose a directory whose human editors will link your site in a directory that is specific to your kind of business. The best choice would be one that is local. This means that searchers in your local area will quickly and easily get you. Here, the challenge I think would be to gather enough websites that are in the same locality as yours to make it more visible. It is up to you to decide whether to allow competition (which is in a way helpful as far as comparison in business is concerned). You may not be in control of what other people put in their sites, but that’s where being genuine and putting quality content in yours comes in. The editors will see this and include yours and other genuine ones.

In conclusion, it is really a matter of trying out some of these things and seeing which one works best for your business. Like I mentioned in the beginning, there isn’t a clear “golden rule” to follow. The purpose of this article is to show the importance of using web directories that work to make your online and even offline, presence visible in the World Wide Web. There are tons of materials out there on the subject to help you make an informed decision.


I hope you enjoyed today’s article, I will cover “The vital factors of website traffic analysis

and “Website traffic boosters – Some Effective Tips To Be Followed” in my next few blogs.


By the way it is freezing up in Montreal, Canada – right now the temperature is -31 C.


Stay warm and hope to see you soon.




photo credit: Josie Fraser via photopin cc