Cutting Edge SEO Mastery
Mobile optimization and Understanding Search Results
After trying all kinds of search engine optimization techniques your site is still ranking lower than expected, and you ask yourself what else can be done! Well, you need to look at “How Mobile Optimization and understanding search results” can help your website rank higher by Major Search Engines.
Optimizing your website for mobile is extremely essential and is a very important factor in SEO (Search Engine Optimization) techniques. Studies show that Google gets around 90% of all mobile searches.
Therefore a special attention should be considered while setting up your Website, based on a Nielsen “Mobile-Path-To-Purchase” study found that 74% of mobile users conduct a search on their phones before purchasing.
- 83% intend to make a purchase within a day!
- 55% within the hour!
Responsive web design:
Google will rank your site lower if you don’t have responsive design. Responsive design means a mobile friendly design and the easiest way to find out if your website has a responsive design just follow the following steps:
Grab the corner of your current website and try and move it.
Does your website “move” to fit the entire screen? If so than it is already responsive. If not, you need to get it fixed.
Another way is to check your site on your own smart phone also and see how it reacts.
Responsive Web Design
Google page speed insight
Another important factor in mobile optimization is to check your page load speeds. You can use Google Page Speed Insights at https://developers.google.com
You also can use Google search and type “responsive WordPress theme”.
If you don’t have the technical skills to fix your website page speed issues such as:
- Leverage browser caching
- Enable compression
- Optimize images
- Minify CSS
To name a few then you should post a job on freelance sites for “responsive” redesign, you will find excellent developers who are willing to help you out at:
Let them know you are looking for a redesign of your current site and have them fix Page Speed Insights issues on your site.
Understanding Search Results
Personalized search results are part of Google now.
A person in Dallas, Texas and a person in Los Angeles, California will see totally different results based on their location.
Not all phrases are impacted by personalized search, but Google has an idea on the searchers intent.
Detailed searches don’t show all the other content. Search engines want to improve the user’s experience. Search engines factor in:
- IP Location
- GPS Location on your phone
- Social Networks (Bing is big on this.)
- Previous searches you have done
Universal search is where search engine pulls data together from a variety of sources, which includes:
- News, company pages, videos, images, WikiPedia
Local results are showing up more in search results where mobile phones play a key role in this.
Another point is Trending Topics – Google News results may come up at this point. That gives you reason to capitalize on big news happenings and events with your content.
If Google is unsure as to what you are looking for they may give you multiple results to consider.
- Google Shopping
- Google Places (Local Businesses)
Hope you enjoyed today’s article, if you have any questions or comments please send them over and we will be more than happy to get back to you as soon as we can. Have a nice day.