Pay-Per-Click advertising is an approach to Internet marketing that places ads on search engines based on relevant keyword searches. Basically, a virtual agreement between your business and a search engine such as Google is created to place specific paid ads on the search engines site.
It is necessary to note the difference between a paid Pay-Per-Click campaign and an organic search using search engine optimization. SEO is a free listing using specific key words to rank for relevant searches on separate search engines. They are similar to paid searches for they both use specific keywords and take constant monitoring of the ads and words created.
The problem with organic search is that they can take months to develop, so trying to keep things local may be a smart strategy. Using the keyword New Jersey Search Engine Optimization for example, would be great to help promote a web marketing agency. With the right campaign carried out with a learned professional, using a Pay-Per-Click advertisement could increase sales in a matter of weeks or even days rather than months.
Pay-Per-Click Marketing implements the advertising program, which provides purchase opportunities for customers wherever they may be. The advertising program such as Google provides a purchase-point click-through to the desired product or service.
Organizations and websites that utilize PPC ads will display an advertisement when a keyword or key phrase matches an advertiser’s keyword list. Such advertisements are called sponsored links or sponsored ads, and normally appear above organic search results on search engine results pages.
Pay-Per-Click Marketing has no risk involved other than the amount of money you are spending for each click that is incurred. This means that you do not need to worry about your site getting banned from a search engine for PPC marketing.
The continual costs for Pay-Per-Click Marketing can be expensive since you pay for every click you receive. Some competitors may click on your ads to incur you costs, Google has a tool called the invalid click detection system that monitors such behaviour – It is important to track your ads and report any suspicious behaviour.
There are many PPC marketing programs out their today with the most popular among the providers being, Google AdWords, Yahoo Search Marketing and Microsoft AdCenter which are the three largest network operators, and all operate under a CPC model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword or key phrase.
Why hire a Pay-Per-Click consulting company to help design and manage your website marketing campaigns? The real question is why would you do it any other way? Unless you are a bona fide Pay-Per-Click expert who runs your own web marketing consulting firm, there are many good reasons that you should hire professional Pay-Per-Click consulting firm to handle your PPC ad campaigns and other facets of your online marketing.
Here is just few reasons why you should hire a Pay-Per-Click consulting expert instead of trying to do your own Pay-Per-Click account management.
Successful Pay-Per-Click Campaigns Require Expertise
Chances are that if you had to replace an electrical outlet in your house, you might attempt to do it yourself. It’s a relatively simple task and as long as you follow safety precautions and have good instructions, you can probably do it but if you’re not an electrician, would you undertake the task of rewiring your entire house? Of course not! You’d call in a pro.
Running a successful Pay-Per-Click campaign is a lot more like rewiring your entire house than it is like replacing an outlet. There are multiple parts to it, each requiring knowledge and expertise.
Even more importantly, the entire campaign must work together as a coordinated whole. If you’d call in an electrician to handle a complex electrical job, it only makes sense to call in Pay-Per-Click consulting firm to run a complex online marketing PPC campaign.
Running a Full On Pay-Per-Click Campaign Is a Time Consuming Process
While an expert may be able to set up an effective PPC ad campaign as a test in a few days, running a substantial PPC campaign requires far more time than most business owners have time for.
Frankly, you have better uses for your time than figuring out the ins and outs of finding keywords, devising a keyword bidding strategy and writing PPC ads that deliver. Paying a Pay-Per-Click consulting expert to do the work you don’t have time to do frees you up to concentrate on the other important aspects of your business and ensures that your advertising dollars aren’t wasted on ineffective ads.
A Pay-Per-Click Consulting Agency Provides Monitoring and Management
Setting up PPC ads isn’t a once and done process. PPC campaigns require monitoring and maintenance to make sure that they keep delivering. The market for keywords changes frequently as people’s search habits change and your PPC ads need to change to keep up with them. That’s what a PPC consultant does for you, using specialized software and his own expertise.
It may be tempting to try to do your own PPC campaigns and web marketing, but it’s only cheaper on the surface.
When you add up the time you’ll save to focus on your business and the missed profits and wasted money of an ineffective PPC campaign, it makes far more sense to hire a professional Pay-Per-Click consulting company to do the job for you after you have selected the keywords you feel represent your business to potential consumers, you will bid a maximum price for each word.
You will be ranked by the relevance of your ad to the search and the actual amount of money you paid per click. Usually, the more competitive the word the more you will have to pay for each click.
The great part is that you only have to pay as much as people click on the ad. Creating a very specific ad is important because it will make your ad rank higher in the eyes of the search engine. That means that whoever actually clicks on the ad will be driven there as a qualified lead who is looking for precisely what you are selling.
I will talk more about Google AdSense and Google AdWords in the coming few weeks.