Top 3 Killer Tactics to Rank Higher in Google Search Engine
How often do you hear someone say “I prefer reading Google’s top search result?” For business owners, the top spot in a renowned search engine like Google is one potential lead generating machine. Just think about it. Google is the place where people go if they need to research about something or look for a product or service that they need.
What if there are actually some ways for your business website to get that most coveted first page result? Well, there are ways and all you need to do is to discover and implement them.
As the most popular and most used search engine, Google filters through all the websites that try to rank in their search results to make sure that only the best and the most deserving will get the top spot. If your website still falls short of getting into the first page, then, you are probably doing things the wrong way.
Most of the time, it is not enough for you to just have a website in place. With millions of other websites and thousands of which belong to the same niche as yours, standing out can be tricky and at times, it is not even easy. But did you know that there are actually three main factors that can make your site rank higher on Google and put it in the first place in no time at all? Yes, you only need to look into these 3 key factors and you will surely be on your way to the top!
Your Website Content Should Be Compelling
No one wants to read an article that is drab, uninteresting and lacks the lure to keep you going on. Remember that online users only glance at websites in a matter of several seconds and in those short seconds, it is important that you instantly grab their attention. A compelling website content can turn site visitors into paying customers or clients.
To write compelling content for your website, it is important that you completely know your target audience, by knowing the problems or concerns of your site visitors it will become easier for you to offer them solutions that they will find irresistible. There are different motivational reasons that urge people to spend their cash. As the website owner, you cannot seriously assume that people are going to buy from you just because you are there.
Writing compelling content means that you will supply motivational reasons for your customers. People purchase products and services usually because they want to gain pleasure or avoid pain. You need to show your visitors that their lives are lacking if they will not use your product and how much they can become better off after they buy your product.
Once you have engaged your target audience, the next thing to do is start promoting your content in different websites, especially social networking sites. This will not just bring you more traffic because this will also drive more relevant links and social signs from the quality websites.
Page Ranking and Contents
Your Website Content Should Be Relevant
For search engines, it is their best interest to provide users with only the most relevant results close to the top of the search engine results page. If they fail to do so, users will become dissatisfied with their results and start to use another search engine. Having said this, you have to realize that it is for your own best interest to make sure that you provide site visitors with the information they are searching for in the quickest manner possible. High quality and relevant content will satisfy users and make them come back to your site over and over again.
When you speak of relevance, this can apply to several things. Your content should be relevant to your niche, company or business. It should also be relevant to the target audience that you are writing it for. While it is important that you know your target audience, it is even more crucial to come up with content relevant to this audience. Writing a proper and relevant content will be made possible by doing some research. You have to know enough regarding the subject of the content and for whom this is being written for to make sure that it will be relevant to both. A relevant content will keep readers interested and make them want to read more.
Your Website Should be Dynamic
The typical website for small business includes static web pages that are anywhere from 10 to 20. These basic pages are the ones that you can see on majority of websites today, including the home page, about us page, page for product descriptions as well as the pages with the contact information. The moment these pages were created, they remain unchanged most of the time. There are even cases wherein even the tiniest alterations on these static pages can already become a pricey proposition that might require the help of a web designer.
If you have a properly designed and dynamic website, complete with the correct metadata and code, Google will index your 10 to 20 content pages. If your site has been highly optimized and primarily focused on a specific set of keywords, Google may connect these 10 to 20 pages with the correct keywords. In a best case scenario, Google will recognize these pages as the possible returns for targeted keywords, thus increasing your chances of getting higher ranking.
You see, ranking higher in Google search engine is not really that difficult as long as you implement these three key points. All you need to do is see to it that you produce compelling and relevant content and put them altogether in a dynamic website. By doing so, you will surely be getting that top spot that you have long been dreaming of.
Make sure that you keep these things in mind for you to get to the top at the soonest time possible!
Photo by Stuart Miles.